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  • There’s still money in your local marketplace.

Don’t feed me that rubbish that people in your area aren’t buying the type of products or services that you offer. Yes, they are. There are dozens of businesses who are making unbelievable profits during this recession. The real question is, “Will yours be one of the businesses that will make the necessary changes in order to cash in during this economic downturn?”

  • Take advantage of the opportunities that recession creates.

Every recession creates an opportunity for someone to profit. They want good price, speed and convenience. Ultimately, the key to your success will be determined by your ability to listen to your market. Then, all you have to do is create a product or service to meet that need and you’ll instantly have increased profits.

  • Make Decisions based on facts, not news headlines.

If you’re listening to talk radio, news reports and any other media source that’s pumping fear, doom and gloom into your head, then turn it off right now! The majority of news media sources are in the business of selling fear, not hope. Your focus should be on finding what your target market wants and then giving it to them at a great value. That’s it. Don’t let the media drive you out of business, by slowly draining away your will to fight.

  • Change your Business or go out of business

Every day I meet so many business owners who simply refuse to do things differently, but yet, they expect different results. That’s the textbook definition of insanity. You must be willing to change your staff, advertising, marketing, product and/or management, and any and everything else, in order to survive during this new economy. That’s the truth, plain and simple.

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Brown Cow Media Level 1, 11/43 Heathcote Road, Moorebank, Sydney, NSW 2170. Australia ph 1300 437 880 (local call cost only, from anywhere in Australia)